How Authors Can Leverage Facebook Ads to Sell More Books
An author spends a lot of time jotting down their thoughts to write a book. But just writing is not enough; once the writing process completes, it’s time for the author to think about selling the book.
This is where it gets challenging. An author is blessed with writing talent, but marketing the book to the write audience can be challenging for the author.
If you are in that situation right now, this article will tell you how social media, to be more specific, how Facebook can help you sell your book. This article will talk about ways Facebook can help authors in boosting the sales of their book copies.
How Facebook Helps in Selling Books
Facebook, which has over 2 billion daily users, serves as an excellent marketing tool for marketing books. Using this platform, you can create a dedicated page to promote your work, where you can host events, giveaways, announce book tours, and connect with the readers. Apart from that, Facebook also offers marketing through ads, which can benefit the author by improving the sales and improving the reach and author recognition.
Why Facebook Marketing?
Facebook Ads, if properly planned, can be a great marketing tool for selling books. The factor that makes Facebook the best social media marketing channel is its vast data. When you advertise on Facebook, you can use this data and target the audience that you want to reach.
Facebook Ads come with different options, allowing the advertiser to target the population by their geographical locations, gender, age group, occupation, interests, and recent activities.
Although there are many ways that authors can leverage to sell their work, those ways are complex and time-consuming. You can also hire any professional book marketing company that offers affordable social media marketing services for selling books. Here are some features that set Facebook marketing apart from other marketing strategies:
- Customized Targeting
When an author writes a book, he/she writes on a specific niche/category. Facebook Ads allow authors to market their book to a particular group of people per their book’s niche/category. This targeting improves the chances of getting noticed by an interested audience, leading to an increase in visitors to the website or the page. If you have written a book on teen romance, you can target users based on their interests, gender, relationship status, and many other factors. It means that Facebook paid ads can get your book noticed by readers and help improve the sales of your book.
- Different Pricing Options
Facebook Ads Marketing allows you to set bids based on Cost-Per-Click or Cost-Per-1000 Impressions. You can select a price limit according to your budget and marketing goals. Depending on your needs, you can create ads to promote your book, author website, blogs, or posts. Facebook marketing costs you lesser than other ways of marketing and allows your work to reach the target audience.
- Conversion Tracking
With Facebook Ads, you can keep track and have an insight into the response that your ad and your work are getting from the audience. Based on these insights, you can calculate the ROI and how the ads helped improve your book sales. From clicks to conversions, Facebook allows you to monitor it all.
- Affordable Rates
People often believe that marketing on Facebook costs a lot; however, the reality is the opposite. Facebook allows advertisers to run ads on a budget as low as $5 per day. Authors can benefit from this powerful marketing channel by selling more books and reaching more book readers, leading to an increased ROI and recognition.
When to Use Facebook Ads
Facebook ads can be beneficial in different scenarios. Depending on your budget and goals, you can use Facebook advertising in some or all of these scenarios. Here are the top 5 scenarios in which Facebook Ads become fruitful:
- Book Launches
When you plan a book launch, the next step after planning is to research the target audience and inform them about your book’s launch. This is where Facebook Ads can help authors promote their book launch through Facebook advertising.
Once your book is launched, you can use Facebook Ads to promote your book to the right audience. You can also host giveaways and promote that post by creating an ad to reach more audiences.
- Sales & Discounts
If you are offering special sales, promos, or discounts on your books, you can use Facebook Ads to inform readers about it and attract more potential buyers.
- Cross-Series Book Retargeting
If you have written previously written a book on a specific genre, and you have now written another book on the same genre, you can target people who read your book 1.
- Same-Series Book Retargeting
If you have written another part of your book, you can use Facebook Ads for retargeting the audience who read your previous book and inform them about the launch of the next part of that book.
With Facebook Ads, you can target readers who would be interested in reading and purchasing your book. All this can be done at affordable rates, without having to spend tonnes of money on promotions.